UPDATE: Chrysler has just announced an urgent spotlight on its forgotten classics from the 1980s, coinciding with its 100 years in operation. As the automotive world shifts focus, these underappreciated models deserve recognition for their unique contributions to car culture.
Chrysler’s fascinating history includes iconic vehicles like the Chrysler Turbine car and the HEMI-powered Chrysler 300C, but today, attention turns to five remarkable yet overlooked models that shaped the brand during a turbulent era in American automotive manufacturing.
One standout is the Chrysler TC by Maserati, a luxurious convertible introduced in 1989. Despite its elegant styling, it struggled to make a mark, producing only 7,300 units over three years. Initially priced at $33,000 (over $86,000 today), the TC’s design mirrored the LeBaron but failed to deliver the performance expected from a Maserati collaboration. Today, these models are available for as low as $15,000 at auction, making them an enticing option for collectors.
Next, the Chrysler Executive Limousine commands attention as a rare gem, with only 1,500 units produced. Launched in 1983, this stretch limousine combined LeBaron components and offered luxury features like a powered glass partition and seating for up to seven. Priced at $21,900 initially (around $71,400 adjusted for inflation), it now sells for about $10,000, appealing to budget-conscious luxury seekers.
The Chrysler Conquest, another forgotten classic, was launched as a rebranded Mitsubishi Starion. The sporty TSi model boasted a turbocharged four-cylinder engine delivering 176 horsepower, propelling it to 60 mph in just 8.0 seconds. Despite its performance, the Conquest failed to rival popular models like the Nissan Z cars, leading to its obscurity. Collectors can find these coupes for between $10,000 and $20,000 at auction.
Chrysler’s Laser Turbo marked the brand’s entry into the sports car arena, but it was a front-wheel-drive hatchback that often missed the mark. With engine options ranging from a naturally aspirated 93 horsepower to a turbocharged version producing 142 horsepower, it was packed with ’80s tech like a digital dashboard and voice alerts. Despite producing 147,396 units, the Laser Turbo could not sustain interest and faded from the market, leaving enthusiasts searching for its elusive charm.
Lastly, the Chrysler Fifth Avenue exemplifies the brand’s luxury offerings during the era. By the 12th generation, it had evolved into a more modestly sized sedan, but it still offered a plush interior with button-tufted seats and a vinyl roof. As one of the few remaining examples of classic Chrysler luxury, it remains a rare sight on today’s roads. These models are now available for under $10,000, making them a potential treasure for vintage car enthusiasts.
Chrysler’s decision to revisit these models highlights the importance of preserving automotive history. As car enthusiasts and collectors look to the past for unique finds, these underappreciated vehicles from the 1980s offer both nostalgia and a chance for exclusivity in today’s market.
Stay tuned as Chrysler continues to unveil exciting updates and potentially revitalize interest in these forgotten gems. For collectors and fans alike, the message is clear: these classic Chrysler cars are worth a second look!
