Model and reality television star Lucie Donlan has made headlines by showcasing a striking red dress from Ann Summers as part of the launch for the retail chain’s new Styles range. The low-cut dress, named “All Wrapped Up,” features an eye-catching giant bow, perfectly suited for the festive season. Donlan, aged 27, is known for her vibrant social media presence and has leveraged her platform to promote various fashion brands.
Promotional Activities and Social Media Influence
In addition to the holiday-themed dress, Lucie has been spotted modeling the company’s “Sexy Santa Basque” set, further cementing her role as a brand ambassador for the popular lingerie retailer. Earlier this year, she enjoyed a luxurious getaway in Abu Dhabi, where she stayed at the Erth Hotel. This trip was complimentary in exchange for promotional content shared with her 1.5 million Instagram followers.
In her post, Donlan described the hotel as “breathtaking and unique,” highlighting its design, which incorporates warm sandy colors inspired by nature and elements of rich Emirati culture. Her ability to engage her audience is evident, as she skillfully combines personal experiences with brand promotion.
Relationship Milestones and Public Scrutiny
Lucie is in a relationship with fellow Love Island star Luke Mabbott, aged 29. The couple became engaged in December 2021, but their engagement has not been without controversy. Following their proposal, some social media users questioned the authenticity of their engagement, suggesting it was motivated by a desire for social media attention rather than genuine commitment.
“I’ve always said that an engagement isn’t real unless they’ve set a date for a wedding,” one user remarked, reflecting a sentiment shared by others in the comments.
Despite the scrutiny, Donlan and Mabbott have continued to share their journey with fans. The couple gained popularity through different series of Love Island, but their relationship has faced mixed reactions online, particularly when celebrating milestones such as their engagement.
As the holiday season approaches, Lucie Donlan’s stylish appearances and high-profile endorsements are likely to keep her in the spotlight, showcasing how reality television stars can transition into successful brand partnerships.
