Apple has officially discontinued a total of 14 products in 2025 as part of its strategy to streamline its offerings and introduce new models. The decision comes as the tech giant launches several new devices, including the highly anticipated iPhone 17 and AirPods Pro 3, which promise to deliver upgraded features and improved performance. This move underscores Apple’s commitment to remaining at the forefront of the technology landscape while managing its product lineup efficiently.
Key Product Discontinuations
Among the most notable discontinuations are the iPhone 16 Pro and iPhone 16 Pro Max, both of which were well-received for their advanced features such as larger displays and improved battery life. With the release of the iPhone 17, which showcases enhanced specifications, it is typical for Apple to phase out older flagship models in favor of the latest technology. The transition reflects Apple’s pattern of maintaining an exclusive Pro lineup that consists of the newest generation devices.
In addition to the flagship iPhones, Apple has also eliminated its entire iPhone Plus line. These models were designed to provide a larger screen experience at a more affordable price point. The new iPhone 17 Air is positioned as a replacement, offering a sleeker design but at the cost of certain performance features.
The tablet market also saw changes, with the discontinuation of the iPad 10 shortly after the launch of the iPad 11. The iPad 10 had been powered by the A14 Bionic chip, while the new model features the more advanced A16 chip, delivering significant improvements in processing power and efficiency. The similar design and specifications between the two models suggest that Apple aims to simplify its tablet offerings by focusing on the latest technology.
Watches and Computers Take a Hit
The smartwatch segment was not spared either, as the Apple Watch Series 10 was discontinued in favor of the Apple Watch Series 11. The Series 11 offers minor enhancements, including improved battery life and 5G connectivity, while retaining much of the original design. Other models, such as the Apple Watch SE and Apple Watch Ultra 2, were also phased out, with their successors bringing updated features to the lineup.
In the realm of personal computers, Apple eliminated both the M2 and M3 chip versions of the MacBook Air on March 5, 2025, following the introduction of the new M4 model. The decision to discontinue both earlier models aligns with Apple’s strategy to offer clearer pricing and performance tiers. The M4 model is available at the same price points as the discontinued M2 models, making it a more attractive option for customers.
Additionally, Apple has also bid farewell to some accessory products, including the first generation of the Apple Vision Pro and the AirPods Pro 2. The AirPods Pro 3 have taken their place, featuring enhanced noise cancellation and improved battery life while remaining at a retail price of $249.
Despite the excitement surrounding new product launches, the discontinuation of older models raises some concerns among users. Notably, reports have surfaced regarding potential issues with the AirPods Pro 3, with some users claiming they have experienced discomfort. While the exact cause of these reports remains unclear, it highlights the challenges associated with rapid product innovation.
As Apple continues to evolve its product lineup, the decision to discontinue older models reflects its ongoing commitment to delivering cutting-edge technology. While some consumers may miss their favorite devices, the introduction of new products often brings enhanced capabilities, ensuring that Apple remains a leader in the ever-changing tech landscape.
