UPDATE: Just moments ago, chaotic scenes unfolded as thousands of shoppers braved long queues in Melbourne for the much-anticipated Boxing Day sales, with spending expected to soar beyond $3.1 billion. Videos emerging from outside the DFO outlet reveal a massive crowd eager to snag discounts, highlighting the urgency of the shopping frenzy.
Reports confirm that the sales event, running from December 26 to 28, 2025, has drawn over seven million Australians, all vying for the best deals during this post-Christmas rush. One shopper’s post humorously noted, “Came for the Boxing Day sales… stayed for the queues,” reflecting the overwhelming turnout and the intense atmosphere as shoppers sought refuge in packed food courts.
While many are excited about the potential bargains, others question the value of enduring such long lines. Critics are vocal online, suggesting that the time spent waiting could be better invested in shopping from home. One user remarked, “What could you possibly only get at DFO that you can’t just buy online?”
Despite this skepticism, the allure of in-store shopping remains strong. “I don’t see anyone causing trouble; they’re just shopping,” defended one shopper, highlighting the communal experience of the sales. However, not all sales are drawing rave reviews, with reports indicating some products are priced higher than during Black Friday sales, leaving consumers frustrated.
As Australians rush to capitalize on discounts, authorities are warning shoppers to be vigilant against an increase in scams. Research from the Australian Banking Association highlights that Australians have lost approximately $40 million to online scams in the past year alone.
The most common scams reported include fake order confirmations and social media shopping scams, where sellers disappear after receiving payment. Simon Birmingham, from the banking association, warns shoppers to verify the legitimacy of websites and be cautious of messages claiming missed deliveries, a tactic often used by scammers.
With the Boxing Day sales creating a perfect storm for both eager shoppers and opportunistic fraudsters, it’s crucial for consumers to remain alert. As the spending spree continues, stay tuned for real-time updates on sales trends and safety tips to navigate this bustling shopping season.
This Boxing Day, it’s not just about the deals—it’s about shopping smart and staying safe amid the excitement.
