UPDATE: Boxing Day 2024 marked a record-breaking day for UK retail as shopper footfall surged by 4.4% compared to last year, the strongest increase in over a decade. Industry analysts report that the surge in shoppers flocking to high streets, retail parks, and shopping centres signals a positive outlook for the retail sector as the year wraps up.
According to data from MRI Software, which monitors footfall in over 660 retail destinations across the UK, the busiest hours were from 5 PM to 11 PM, indicating a significant uptick in late-night shopping. Despite a slow start earlier in the day, evening visits averaged an impressive 9.6% increase compared to last year, showcasing a shift in consumer behavior.
Retail parks experienced the most notable rise, with footfall climbing by 8.8%, while high streets saw a 3.6% gain, and shopping centres recorded a 2.1% increase. Retail analyst Jenni Matthews stated, “Overall, December 26 proved to be a bumper day for all UK retail destinations,” emphasizing the importance of evening shopping during this peak period.
Supermarkets like Sainsbury’s and Tesco were open, attracting shoppers, while others like Marks and Spencer, Aldi, and Lidl remained closed, contributing to the unique shopping dynamics. The increase in footfall reflects consumer eagerness to take advantage of post-Christmas sales and events happening in various towns and cities.
Analysts noted that coastal towns enjoyed a remarkable 16.1% footfall increase, likely driven by seasonal events and markets, indicating that even with some stores closed, the retail experience remained vibrant. Matthews highlighted that this shopping trend could foreshadow a positive end to the year for the retail sector, which faced numerous challenges earlier in 2024.
This surge in retail activity may also benefit leisure and hospitality sectors, as many shoppers sought entertainment and dining experiences during their outings. The observed foot traffic trends suggest that consumers are adapting to the shopping landscape, balancing their retail needs with leisure activities.
As the UK retail sector takes stock of this unprecedented Boxing Day performance, it remains to be seen how this momentum will carry into the New Year. Analysts and retailers alike are hopeful that this positive spike will translate into sustained consumer confidence and spending as 2024 progresses.
Stay tuned for further updates on this developing story as the retail landscape continues to evolve.
