Fans of the reality show Celebrity Apprentice expressed their frustration following a surprising announcement regarding the winning team on December 30, 2023. Viewers reacted strongly on social media, labelling the outcome a “fix” after Lord Sugar declared JB Gill’s team the winners of the first of two festive specials.
The Christmas episode, which aired on December 29, was organized to raise funds for BBC Children in Need. Twelve celebrities participated, including Tom Skinner, Shazia Mirza, and project manager JB Gill, who teamed up to create festive gingerbread biscuits in Lapland. The second group, led by project manager Rob Rinder, included Charlie Hedges, AJ Odudu, and Jake Wood.
JB’s team developed a gingerbread creation named Gary the Penguin, flavoured with bubblegum and white pepper, while Rob’s team opted for Jolly Mc Trouble, which featured vanilla and Christmas pudding but suffered slight overcooking.
During the episode, the teams showcased their products to a panel of retailers in London. JB’s team made an impression with their quirky advert featuring Tom in a penguin costume, while Rob’s team shared a compelling backstory for their biscuit. Despite the mixed reviews from the panel, it was JB’s team that received the most orders, leading to their unexpected victory.
The decision to crown JB’s team as winners sparked outrage among viewers. Many took to social media platform X (formerly Twitter) to voice their dissatisfaction. One viewer questioned, “How did they win with that crap?!” Others echoed similar sentiments, with comments like, “Shocked that the Gary The Penguin team won. They had the worst TV advert.”
In contrast, a few fans supported the decision, acknowledging that while the advertisement might have been subpar, Gary the Penguin made more sense as a product, and the jingle was catchy.
As the situation unfolds, the debate among fans continues, highlighting the passion for the show and its contestants. Viewers are encouraged to stay updated as more details about the reaction unfold.
