Razer has introduced its latest innovation, Project Ava, at the ongoing CES 2026 in Las Vegas. This new AI companion takes virtual interaction to another level by combining advanced technology with a physical presence. Unlike traditional chatbots, Project Ava features a 3D holographic character that responds to users in real time, creating a unique experience that some may find unsettling.
Inside a transparent capsule, the device showcases a small, cylindrical form equipped with a 5.5-inch 3D holographic display. Users can engage with Ava similarly to how they would with popular chatbots like Gemini or ChatGPT. The notable difference lies in its lifelike features; Ava has moving lips and hands that react as the user speaks, providing a more immersive interaction.
Razer describes Project Ava as an AI companion that utilizes advanced cameras, microphones, and sensors to track vocal input, eye movement, and facial expressions. The technology powering this interaction comes from xAI’s Grok, which enables the device to connect to a Windows PC via USB-C. This allows Ava to access the screen, offering tips and support while users engage in gaming.
At launch, users will have the option to choose from five different holographic characters, including Ava herself, a gaming wingman, and the esports legend Faker. I had the opportunity to interact with Kira, an anime-inspired character featuring large brown eyes and distinctive attire. Kira’s movements and dialogue were designed to resonate with a specific audience, yet my overall impression was mixed. Rather than feeling impressed, I found the experience somewhat disconcerting.
Razer has plans to further enhance Project Ava by allowing users to create and customize their own avatars. While the technology behind the hologram is impressive, the prospect of personalizing a character raises ethical considerations about the human-AI relationship.
Despite any reservations, the technology itself is undeniably advanced. The hologram appears detailed, and the lip synchronization is commendable, with quick response times during conversations. For those interested, Project Ava can be pre-ordered for $20 in the United States, with an official launch anticipated later this year. Details regarding a UK release or global pricing have yet to be disclosed.
As CES 2026 progresses, senior tech critic Alex Lee is on the ground reporting on the most exciting and unusual product launches. The Independent continues to cover the latest advancements in technology, highlighting innovations that may shape the future of human interaction with artificial intelligence.
