The popular Uniqlo bag that closely resembles a high-end design has returned, now available in a new beige colour alongside its original shades of khaki and black. Priced at £24.90, the bag quickly gained attention last year after shoppers noticed its similarities to a version from the Japanese designer brand Porter, which retails for up to £620. This resurgence highlights Uniqlo’s strategy of offering stylish yet affordable alternatives in the fashion market.
Uniqlo has established itself as a reliable source for quality basics, particularly in its bag offerings. The crossbody shoulder bag and the half-circle pouch have become notable products, praised for their functionality and appealing designs. The latest iteration of the unisex rectangular shoulder bag has sparked renewed interest, as it combines practicality with an aesthetic reminiscent of luxury brands.
A streetwear enthusiast first discovered the bag through a sponsored Instagram advertisement. They noted its resemblance to the Porter brand, known for its military-inspired designs and high-quality materials. “I’d always liked them, but they seem way too expensive,” the individual stated, reflecting a common sentiment among consumers seeking stylish options without the hefty price tag.
Despite the popularity of Porter bags, which can sell out quickly, the Uniqlo version has remained in stock across all three colours. The khaki option is particularly similar to the Porter style, while the black variant offers versatility. The new beige colour caters to those who prefer a more minimalist look.
Customer reviews indicate strong satisfaction with the Uniqlo bag. One buyer, who managed to purchase the bag in beige after previous attempts, expressed their enthusiasm: “It’s the perfect work bag and fits my 13-inch laptop with ease. Looks well made, I love it!”
The bag boasts a spacious interior, designed for everyday use. It features a zip opening and an adjustable cross-body strap, making it an appealing choice for those who value both style and comfort. As one user noted, the design allows for hands-free convenience, which is particularly beneficial for commuting or cycling.
While there are noticeable differences between the Uniqlo bag and its designer counterpart—such as the quality of hardware and slight colour variations—the Uniqlo offering stands out on its own. It is practical for both office settings and casual outings, accommodating items like a laptop, charger, wallet, and more.
The bag’s internal compartments are designed to protect essential tech gadgets, while external pockets provide easy access to smaller items. One user mentioned, “It can fit a 13-inch MacBook, has good compartments and would fit all my daily essentials.” Although the bag is spacious, it may not accommodate larger grocery items, which presents a minor drawback for some users.
With its blend of affordability and stylish design, the Uniqlo bag continues to capture the interest of shoppers looking for versatile options in their everyday accessories. As it remains in stock and expands its colour offerings, it is likely to maintain its status as a popular choice among consumers.
