Bad Bunny, the renowned Puerto Rican artist, has surprised fans by deleting nearly all content from his Instagram account following a highly-discussed performance during Super Bowl 60. The decision came just hours after he took the stage at Levi’s Stadium in Santa Clara, California, delivering a powerful and culturally significant show that left audiences buzzing.
In an unexpected move, Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, removed his profile picture and unfollowed all accounts. As of now, his Instagram profile only displays his name and a link to his latest album, 2025’s Debí Tirar Más Fotos. The artist, who has amassed nearly 53 million followers, did not provide a reason for this digital cleanse, prompting speculation among fans and commentators alike. Some believe he may be preparing for a professional announcement, while others suggest he is distancing himself from ongoing political discussions surrounding his primarily Spanish-language performance.
During the halftime show, Bad Bunny showcased his roots and celebrated Puerto Rican culture, marking a significant milestone for Latino representation at such a prominent event. He opened with his hit song “Tití Me Preguntó” before transitioning into “Yo Perreo Sola,” performing atop a casita, a traditional Puerto Rican house. His performance featured a surprise appearance by Lady Gaga, who joined him for a rendition of “Die with a Smile,” further enhancing the celebratory atmosphere.
The artist introduced himself to the crowd in Spanish, stating, “Mi nombre es Antonio Martínez Ocasio,” before encouraging everyone to believe in themselves. He emphasized the importance of self-worth, saying, “Y si hoy estoy aquí en el Super Bowl 60, es porque nunca, nunca dejé de creer en mí y tú también deberías de creer en ti, vales más de lo que piensas.” In English, this translates to, “My name is Benito Antonio Martínez Ocasio, and if I’m here today at Super Bowl 60 it’s because I never, ever stopped believing in myself, and you should also believe in yourself; you’re worth more than you think.”
The performance, which lasted approximately 13 minutes, was not only a showcase of Bad Bunny’s musical talents but also a poignant commentary on issues affecting Puerto Rico. He highlighted the island’s struggles with power outages and its ongoing quest for autonomy through his song “El Apagón,” a reflection on the devastation caused by Hurricane Maria and the subsequent recovery challenges.
While Bad Bunny’s performance was celebrated by many, it also attracted criticism. Former President Donald Trump condemned the halftime show as “absolutely terrible” and claimed it did not represent the standards of America. His comments ignited further debate about the cultural significance of Latin music in mainstream events.
Bad Bunny’s recent Grammy Award win for Album of the Year for his album, which merges traditional Puerto Rican genres with contemporary styles, underlines his impact on the music industry. It marked the first time an all-Spanish language album received this prestigious accolade.
The artist’s decision to skip a tour in the continental U.S. raised eyebrows, as he mentioned concerns over the safety of his fans amidst immigration enforcement. At a recent press conference, he assured audiences that his performance would be a vibrant celebration of culture, encouraging attendees to dance along, regardless of their Spanish language skills.
As fans speculate about Bad Bunny’s next moves, his Super Bowl performance serves as a testament to his influence and a clear reflection of the evolving landscape of music and representation in major cultural events.
