This year’s Super Bowl, held on February 11, 2024, averaged 124.9 million viewers across various platforms, including NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. Despite its substantial viewership, this figure fell short of the 127.7 million who watched last year’s game, where Philadelphia triumphed over Kansas City with a score of 40-22.
Seattle’s 29-13 victory over New England this year failed to break records for the most-watched U.S. broadcast. The game, which showcased a competitive atmosphere and thrilling moments, did engage a large audience, but not enough to surpass the previous year’s impressive numbers.
In a notable highlight, Bad Bunny’s halftime performance achieved an impressive 128.2 million viewers from 8:15-8:30 p.m. Eastern. While it positioned itself as a significant event, it did not set a new benchmark for halftime shows. This performance ranks as the fourth most-watched halftime show, following Kendrick Lamar with 133.5 million in 2025, Michael Jackson with 133.4 million in 1993, and Usher at 129.3 million in 2024.
Analysts expect full global viewership figures for the halftime show to be available early next week, providing a clearer picture of its international appeal. As the Super Bowl continues to captivate audiences, the focus remains on how future performances and matchups will influence viewership trends in the coming years.
The numbers released by Nielsen’s Big Data + Panel rating system indicate a slight decline in U.S. viewership for both the game and the halftime show compared to prior events. Despite this, the Super Bowl remains a cornerstone of American sports culture, attracting millions each year with its blend of athleticism, entertainment, and community spirit.
