A Co Tyrone entrepreneur is set to showcase her healthy snack brand, Oatco Super Fuel, on the popular BBC series, Dragons’ Den. Founder Laura Murphy will present her innovative approach to on-the-go snacking during the episode airing on March 12, 2024, at 20:00 GMT. The brand, which focuses on delivering natural energy through oats, aims to attract investment from established business figures, including Deborah Meaden, Peter Jones, Touker Suleyman, Steven Bartlett, and guest Dragon Jenna Meek.
Oatco Super Fuel, which launched in 2024, was created to provide convenient, nutritious snacks that fuel busy lifestyles. Murphy, a participant in the Ulster Bank Accelerator programme, plans to use the exposure from Dragons’ Den to accelerate growth, expand distribution, and scale operations across the UK, Ireland, and beyond. The brand emphasizes sustained energy with its products available in major retailers across Northern Ireland, including Tesco, Spar, and Eurospar, where they sell thousands of units weekly.
Reflecting on her upcoming appearance, Murphy expressed pride in being featured on the show, stating, “I am still so proud to have been featured on this series of Dragons’ Den and I can’t wait now for the episode to air. It will be really special to watch it with some of the people who have been so pivotal to Oatco Super Fuel’s journey and successes so far.”
Murphy’s vision extends beyond merely creating a snack brand. She aims to foster a community centered around natural energy and functional nutrition. “I feel genuinely grateful that taking part in this programme has given us the platform and profile we need to accelerate our growth,” she added.
As anticipation builds for the episode, viewers will witness whether Oatco Super Fuel impresses the Dragons enough to secure the necessary investment. The show promises to deliver insights into Murphy’s entrepreneurial journey and the potential of her brand in the competitive snack market.
Fans of healthy living and innovative business practices can catch the episode on BBC One and BBC iPlayer. The Belfast Live Social on TikTok will also provide updates, including food reviews and local event announcements, enhancing the community’s connection to the vibrant Northern Irish lifestyle. For further news, readers are encouraged to visit the Belfast Live homepage and subscribe to their newsletters for the latest updates.
