BREAKING: Apple has just announced the release of its controversial new product, the £219.95 iPhone Pocket, which critics are calling a “sock with a strap.” This knitted accessory, priced at approximately $230, has already ignited a firestorm of mockery online, with many questioning the value of such an item.
Set to launch on November 11, 2025, the iPhone Pocket is a collaboration between Apple and renowned designer ISSEY MIYAKE. Described as having a “singular 3D-knitted construction,” it is designed to hold any iPhone and other pocketable items. However, many social media users have reacted with disbelief, labeling the product as nothing more than a small knitted bag.
Online reactions have been swift and scathing. One user sarcastically quipped, “Did Apple really just invent ‘the small bag’?” Others have dubbed it “Apple’s Cyber Truck,” drawing parallels to unconventional product launches.
This isn’t the first time Apple has ventured into knitted accessories. Back in 2004, the company released a product called iPod Socks, designed to protect iPods during transport. However, the current product’s pricing and design have led many to question Apple’s marketing strategies in this era of high consumer expectations.
Social media platforms, particularly Twitter, have become a battleground for opinions on the iPhone Pocket. Posts are trending with humorous takes on the product, including one that exclaimed, “Phone sock! Phone sock! Phone sock!” highlighting the growing discontent among consumers.
As the launch date approaches, consumers are left wondering how this product will fare in the market. Will its quirky design and hefty price tag attract buyers, or will it be another example of a misguided product launch?
Stay tuned for more updates as this story develops, and watch for public reaction when the iPhone Pocket hits the shelves this Friday.
