Tesco and the Salvation Army have partnered to host a Christmas Toy Appeal in Consett, encouraging shoppers to donate new toys for local children in need. The initiative will run until December 15, 2023, at the Consett Genesis Extra store, where donations of unwrapped toys will be collected. These toys will then be distributed to children in the community as part of the Salvation Army’s outreach efforts.
Community Champion at Consett Genesis Extra, Kathryn Herdman, emphasized the importance of the campaign, stating, “Giving is not just about making a donation – it’s about making a difference. We want to make this our biggest collection yet with the help of the amazing generosity of the Consett community.” This sentiment highlights the collective spirit of giving that the holiday season inspires.
Claire De Silva, Head of Communities at Tesco, expressed her support for the initiative, saying, “Our stores are committed to supporting local children and their communities year-round. Thanks to the generosity of our customers and colleagues, the annual toy donation campaign is a wonderful way to make a difference at Christmas.” The collaboration between Tesco and the Salvation Army aims to ensure that every child can experience the magic of the holiday season.
The toy donation drive is part of a larger initiative, with over 800 large Tesco stores across the United Kingdom participating. Each store will feature a dedicated toy donation point where customers can contribute new, unwrapped toys purchased in-store. Last year, Tesco customers donated an impressive total of 125,000 toys, and the retailer is striving to exceed that number this year.
Toy drives like this not only provide essential support to families in need but also foster a sense of community and togetherness. As the holiday season approaches, initiatives such as this remind us of the impact that collective efforts can have on improving the lives of those in our communities.
As the campaign progresses, the Consett community is encouraged to participate and contribute to this meaningful cause. By coming together to donate toys, residents can help ensure that local children have a joyful Christmas, reinforcing the spirit of giving that defines the season.
