UPDATE: Tesco has ignited fresh outrage among shoppers after renaming its traditional Christmas cake to ‘fruit cake.’ This controversial decision follows the supermarket’s earlier change from ‘Christmas trees’ to ‘evergreen trees,’ leading many to accuse Tesco of attempting to ‘rebrand Christmas.’
Customers took to social media to express their frustration, labeling the store as ‘hypocritical.’ One user sharply criticized: “Tesco doesn’t want you to have Christmas anymore, but they’ll still happily take your money.” Another customer echoed the sentiment, stating, “In their ads, they talk about ‘A Time for Sticking to Traditions,’ yet they label Christmas cake as fruit cake. Absolute hypocrites!”
The backlash has escalated to calls for a boycott, with even Olympic medalist Sharron Davies chiming in, declaring, “It’s a Christmas tree that people put up at Christmas to celebrate Christmas!”
Tesco responded to the uproar, insisting they are “proudly celebrating Christmas.” A spokesperson explained, “We sell a wide range of Christmas products, both in-store with ‘Merry Christmas’ signage and online in a dedicated Christmas section. Our product names are designed to help customers understand what is in the pack, whether that’s mince pies, a yule log, or a fruit cake.”
This incident comes in the wake of a trend where several institutions have opted for more inclusive language around the holiday season. Last year, the University of Brighton advised staff to refer to ‘Christmas’ as the ‘winter closure period,’ and many Christmas markets across the UK have been rebranded to ‘winter markets.’
As the debate rages on, consumers remain divided on the issue. Many see Tesco’s actions as part of a broader movement to dilute traditional holiday celebrations. Observers are watching closely to see how this controversy unfolds and whether it will impact Tesco’s holiday sales.
Customers are urged to share their thoughts on this contentious issue. Will this latest move by Tesco affect your holiday shopping?
