The Texas Ranchers, a coed team in Major League Pickleball (MLP), marked a significant milestone year in 2025, driven by innovative initiatives and high-profile endorsements. Under the leadership of Evan Floersch, the team has successfully integrated a community-driven ownership model, distinguishing itself from traditional franchise structures. Since its inception in 2022, this approach has attracted an impressive roster of investors, including music icon Lil Wayne, who became a co-owner in October 2023.
As pickleball continues to grow, now valued at approximately $2 billion, the Texas Ranchers are redefining the sport’s engagement and commercial potential. At just 26 years old, Floersch became the youngest principal owner in professional sports, a feat that highlights his innovative vision. His partnership with notable figures such as Scottie Scheffler, Kendra Scott, and Dennis Wong has not only elevated the team’s profile but also positioned Austin as a central hub for pickleball enthusiasts.
Innovative Merchandise and Community Engagement
A key highlight of this year was the launch of Lil Wayne’s inaugural pickleball fan-gear collection, which features a range of apparel priced between $14 and $85. Designed to resonate with pickleball fans, the collection aims to enhance the community’s connection to the sport. Lil Wayne remarked, “I hope everyone sees the Wayne in this collection. Together, we’re evolving the game and working to bring new audiences into it.”
The Texas Ranchers finished the 2025 season ranked sixth out of 22 teams, solidifying their position among the top ten MLP teams for the second consecutive year. This ranking reflects the team’s commitment to not just playing but also engaging audiences in unique ways. The combination of merchandising and star power has undoubtedly fueled their rise in popularity.
In October 2025, the Texas Ranchers hosted the “OTK Creator Smash Pickleball Invitational” in partnership with the OTK Network, an event that showcased various content creators from the gaming and entertainment world. This innovative live-streaming event attracted significant attention, allowing fans to engage with pickleball in a dynamic new format. Notable content creators such as Asmongold and Sodapoppin participated, bringing a fresh energy to the game.
Investing in Future Talent
In addition to their successes on the court, the Texas Ranchers have initiated programs aimed at nurturing the next generation of pickleball talent. This year, they launched a minor league program that focuses on local youth, encouraging young players to develop their skills and potentially progress to the professional level. The initiative aims to create a structured pathway for aspiring athletes, ensuring that pickleball’s growth includes diverse representation.
Furthermore, the team introduced a junior program designed to attract elementary, middle, and high school students. Historically perceived as a sport for older players, pickleball is now capturing the interest of youth, thanks to these targeted programs. The Texas Ranchers are not only fostering talent but are also contributing to a cultural shift that positions pickleball as an inclusive sport for all ages.
Overall, the Texas Ranchers MLP is redefining the landscape of professional sports through community engagement, innovative merchandise, and a commitment to developing future talent. With partners like Lil Wayne and a focus on expanding their reach, the Ranchers are poised to lead pickleball into an exciting new chapter, bridging the gap between sports and entertainment.
