Consumers Shift to Hip Pop’s Low-Calorie Sodas Amid Sweetener Concerns

UPDATE: A significant trend is emerging as consumers ditch sugary drinks like Fanta and Sprite for healthier alternatives. New reports confirm that Hip Pop, a brand known for its low-calorie sodas and kombucha, is seeing a surge in popularity, particularly due to its £12 winter deal currently available.

As of December 7, 2025, Hip Pop is offering a limited-time promotion where customers can purchase 12 cans for just £12, bringing the cost down to £1 per can. This enticing offer allows new customers to explore a variety of flavors while cutting back on sugar.

Hip Pop has gained attention for its commitment to natural ingredients. Co-founder Emma originally created the kombucha to help her partner Kenny manage IBS symptoms. The brand now features an impressive lineup of flavors, including tropical peach, pink grapefruit, berries and cherries, and ginger and turmeric, all made from real fruit and devoid of artificial sweeteners.

The appeal of Hip Pop’s drinks extends beyond health; they are also visually striking, with vibrant packaging that makes them ideal for social gatherings. Customers have reported that these drinks provide a refreshing alternative to traditional sodas, particularly during festive occasions.

Feedback from taste tests indicates that while kombucha may not be for everyone, Hip Pop’s sodas offer a lighter flavor profile that is more accessible to first-time drinkers. One enthusiastic user noted that the blueberry and ginger kombucha and berries and cherries soda stood out as favorites, highlighting the brand’s authentic fruit flavors.

For those still exploring options, alternatives like DASH sparkling water and Twinings sparkling tea are also gaining traction. DASH is available in various flavors, with packs of 12 cans for £15.99, while Twinings features a selection pack priced at £17.

The Hip Pop deal is generating buzz not only for its price but also for its better-for-you profile. These drinks not only satisfy cravings but also contribute beneficial live cultures to consumers’ diets. As more people become health-conscious, brands like Hip Pop are expected to thrive.

Consumers can purchase Hip Pop drinks directly from the brand’s website or find them at major retailers such as Sainsbury’s, Waitrose, M&S, Morrisons, and Ocado. With the ongoing push for healthier beverage choices, Hip Pop is positioned to become a staple in the fridges of health-minded individuals everywhere.

Stay tuned for more updates as this trend continues to unfold, and don’t miss out on the opportunity to try these refreshing drinks at an unbeatable price!