URGENT UPDATE: Universal Music Group (UMG) is set to unveil an exclusive “Music is Universal” merchandise capsule tomorrow, December 10, marking a major milestone with the opening of its first brick-and-mortar store in North America, located at 2 Penn Plaza in New York City. This limited-edition collection will be available only in-store, creating a buzz among music and fashion enthusiasts alike.
The capsule features a range of stylish items including hoodies, tees, tote bags, and caps, all available in classic colors such as black, white, grey, and Awake NY’s signature blue. Each piece showcases co-branded logos from both UMG and Awake NY, alongside the eye-catching “Music is Universal” graphic, highlighting the collaboration’s creative spirit.
Matt Young, President of Bravado, emphasized the collaboration’s significance, stating it was designed to celebrate the store’s launch with something “authentically New York.” Young noted that the partnership with Awake NY had been in the works for some time, showcasing a blend of music and urban culture that resonates deeply with the local community.
In addition to its unique design, the capsule emphasizes sustainability, utilizing organic or certified cotton and water-based inks, aligning with UMG’s commitment to environmentally responsible practices. This move not only appeals to conscious consumers but also sets a new standard in the retail music merchandise space.
The UMusic Shop NY joins existing locations in Harajuku and Madrid, positioning UMG as a global leader in merging music experiences with retail innovation. As the launch date approaches, excitement is building among fans eager to get their hands on these exclusive items.
For those unable to visit the store, the collection’s limited nature may drive demand, making it a must-see for anyone in New York City. This collaboration underscores UMG’s dedication to creating engaging, meaningful experiences that go beyond music, further solidifying its cultural footprint in the heart of Manhattan.
Stay tuned for updates as the launch unfolds and share your thoughts on social media with the hashtag #MusicIsUniversal.
