A new chapter is set to begin at Strood Retail Park as Iceland Foods Ltd prepares to replace the recently closed Hobbycraft superstore. The craft retailer announced its permanent closure, with the last day of operation occurring on February 14, 2024. Prior to the closure, customers noticed sale signs promoting discounts of up to 20% on all stock, raising concerns about the future of the store.
The announcement of Hobbycraft’s closure comes after a series of challenges faced by the retailer. The store had previously closed temporarily in May 2025 due to repossession issues, which the management attributed to confusion over their eviction while stating that trading was strong and rent payments were current. Following its reopening in August 2025, the store has now confirmed it will not reopen, resulting in the loss of jobs and services for the local community.
A spokesperson for Hobbycraft stated, “We are working hard to support everyone affected and are seeking to redeploy colleagues throughout the business.” Nationally, the arts and crafts chain has also laid off around 126 employees as part of a restructuring process aimed at ensuring financial stability. This has included the closure of nine unprofitable locations, including stores in Canterbury and Crayford.
As Hobbycraft exits the retail space, Iceland Foods has submitted a planning application to Medway Council for a new shop front at the same location. The proposal indicates that the existing structure will remain unchanged, preserving the site’s overall layout and its relationship with surrounding spaces. The design statement emphasizes the intention to maintain the established community presence while introducing a new grocery option.
Iceland Foods currently operates a store in nearby Strood High Street, and the addition of this location would enhance its footprint in the area. For residents of Strood, the closure of Hobbycraft means the nearest arts and crafts store will now be located 11 miles away in Maidstone, with additional locations available in Tunbridge Wells, Ashford, and Thanet.
The changes at Strood Retail Park highlight the evolving dynamics of the retail landscape, as companies adapt to market demands and consumer preferences. With Iceland Foods poised to take over, the local community may soon benefit from new grocery options while reflecting on the loss of a beloved arts and crafts store.
For more details on the planning application, residents can refer to the Public Notice Portal using reference MC/25/2546.
