Kith has launched its highly anticipated flagship store in London, marking the brand’s first permanent location in the United Kingdom. Situated on the iconic Regent Street, this opening aligns with Kith’s ongoing global expansion that has recently included new locations in Japan and major cities across the United States.
The store not only represents a retail venture but also embodies founder Ronnie Fieg‘s comprehensive lifestyle vision. The flagship spans two floors and integrates a variety of retail offerings alongside Fieg’s inaugural independent restaurant, “Ronnie’s.” This dual concept aims to enhance the customer experience by providing a full spectrum of Kith’s lifestyle products.
As Kith continues to evolve, the London flagship features menswear, womenswear, children’s clothing, and an extensive selection of multi-brand footwear and accessories. A notable addition is the UK debut of Kith Treats, the brand’s soft-serve ice cream bar, which complements the store’s diverse offerings.
Attention to Detail in Design
The design of the flagship store reflects a meticulous attention to detail, a hallmark of Fieg’s approach to retail. In an interview with Business of Fashion, Fieg stated, “What it boils down to is just being able to give a lot of attention to detail in the spaces that we open, and I believe London has received the best of that.”
Given the historical significance of the building, preserving its integrity was paramount during the design and construction process. Collaborating with Ben Porto of Porto Architecture, Kith managed to maintain key architectural features, including a curved windowpane from the 1920s that adorns the facade.
The interior design mirrors the elevated aesthetic found in Kith’s other recent flagship stores, such as the one in Chicago, which opened in 2022. Luxurious materials like white oak joinery and an oak herringbone floor are artfully combined with high-end marble finishes, including Crystal Tiffany, Estremoz, and Pentelikon marbles.
For music enthusiasts, the lower level boasts a cutting-edge McIntosh audio system designed in collaboration with the brand, touted as the most advanced sound system of any Kith flagship store to date.
Exclusive Apparel and Accessories Launch
Alongside the store’s grand opening, Kith has introduced a new line of Kith London apparel and accessories, available both online and in-store. The launch is part of a broader strategy to solidify the brand’s presence in the UK market and cater to local and international customers alike.
With its unique blend of retail and dining experiences, Kith’s London flagship sets a new standard for lifestyle brands. The store not only showcases the brand’s latest offerings but also aims to create a vibrant community space for fashion enthusiasts and culinary adventurers.
As Kith continues to expand its empire, the London flagship stands as a testament to the brand’s commitment to quality, detail, and lifestyle integration. With this opening, Kith reinforces its position as a leading player in the global retail landscape.
