Sainsbury’s has launched a significant update to its customer loyalty program by integrating it with Deliveroo. This new partnership allows customers to earn Nectar points while ordering groceries from Sainsbury’s through the Deliveroo app. From today, shoppers can enter their registered Nectar card number at checkout to accumulate points for eligible purchases.
Under the new arrangement, customers will earn one Nectar point for every £1 spent on qualifying items purchased via Deliveroo. This initiative marks Deliveroo as the first delivery platform to support the Nectar loyalty scheme, which boasts a membership base of approximately 24 million people and over 500 partner retailers.
In a statement, Suzy McClintock, Vice President of New Verticals at Deliveroo, emphasized the importance of this integration, describing it as a significant advantage for customers seeking convenience and loyalty rewards. She remarked, “This integration is a massive win for our customers, who can now earn points on their Sainsbury’s grocery orders, further establishing Deliveroo as the go-to destination for on-demand convenience and loyalty.”
Impact on the Grocery Delivery Market
The introduction of Nectar points within the Deliveroo framework is a strategic move that aligns with current trends in online grocery shopping. Customers increasingly prefer to earn rewards while making their purchases. This partnership not only enhances customer experience but also positions Deliveroo competitively in the grocery delivery market.
The integration follows a similar strategy employed by Morrisons, which announced the roll-out of its More Card pricing for Deliveroo shoppers earlier this year. Additionally, B&Q has expanded its collaboration with Deliveroo, extending its services beyond London and Brighton to an additional 29 major UK cities and towns.
As online grocery shopping continues to grow, the ability to earn loyalty rewards could significantly influence consumer choices. With the combination of Sainsbury’s established customer base and Deliveroo’s delivery infrastructure, this partnership may reshape how customers engage with grocery shopping in the UK.
Overall, Sainsbury’s integration of Nectar points into Deliveroo presents a compelling opportunity for both companies to drive customer loyalty and enhance the online shopping experience. As the grocery delivery landscape evolves, consumers will likely benefit from more integrated and rewarding shopping experiences.
