A recent taste test comparing two crisp varieties from Marks and Spencer has highlighted a significant disparity in both flavor and value. The premium Collection Extra Virgin Olive Oil crisps, priced at £3.90 for a 125g packet, were pitted against the more affordable ready salted crisps at £1.50 for a 150g packet. This comparison aimed to determine whether the higher price tag of the premium option justified the cost.
Launched in September 2022, the Collection range features crisps made from high-quality ingredients. The Extra Virgin Olive Oil crisps are marketed as being “expertly crafted” with potatoes, extra virgin olive oil, and Mediterranean sea salt sourced from Alicante. The packaging indicates a luxurious product, contributing to its steep price. However, opening the packet proved to be a challenge, necessitating scissors due to its robust design.
In contrast, the ready salted crisps, while less visually appealing, provided a more straightforward experience. The packet was easy to open, and the contents appeared to have less air, yielding a satisfying quantity for a lower cost. The texture of these crisps lacked the crunchiness that some consumers prefer, but their flavor was unexpectedly enjoyable. Made from potatoes, sea salt, and sunflower or rapeseed oil, they offered a pleasantly salty taste without being overwhelming.
Upon tasting the Collection crisps, the reviewer found them light and flavorful, with a distinct taste of olive oil evident in each bite. The simplicity of their three-ingredient list was also noted, aligning with a trend towards reducing ultra-processed foods in diets. The premium crisps, while undeniably delicious, raised questions about their value, given the current high prices of olive oil.
In summary, while the Collection crisps are undoubtedly crafted with superior ingredients, the ready salted crisps provided a comparable taste experience at a significantly lower price. The taste test concluded that, for those prioritizing budget without sacrificing flavor, the £1.50 ready salted crisps are a worthwhile choice. The reviewer expressed interest in exploring other flavors within the Collection range, which could be appealing for special occasions or gatherings, but emphasized a preference for the more economical option for regular purchases.
This comparison not only reflects current consumer concerns about pricing but also highlights the growing demand for quality snacks that do not break the bank. As the market continues to evolve, it will be interesting to see how brands respond to these consumer preferences.
