Turkey prices are experiencing a significant surge just as families prepare for Thanksgiving. The average wholesale cost has risen to $1.32 per pound, marking a 40% increase from last year’s low of $0.94. This rise is attributed to ongoing bird flu outbreaks that have disrupted supply chains, according to the US Department of Agriculture and the American Farm Bureau Federation. For many households already grappling with inflation and economic uncertainty, the holiday turkey has become a symbol of financial strain.
In response to these rising costs, major retailers are engaging in aggressive promotions to attract shoppers. Walmart, Aldi, and BJ’s Wholesale are leading the charge, each offering deals aimed at offsetting the increased prices while maintaining Thanksgiving traditions for families.
While these three retailers dominate the headlines, other grocery chains are also stepping up with competitive offers. Costco is providing a prepared Thanksgiving dinner that serves eight people for $25 per person, featuring free-range turkey breast, stuffing, macaroni and cheese, and desserts. Publix is selling a complete prepared dinner for eight at $69.99, while Giant Eagle is offering a free turkey to customers who spend $350 between October 16 and November 6. These promotions highlight the fierce competition among grocery chains as they strive to capture the attention of holiday shoppers.
According to the American Farm Bureau Federation, the average cost of a Thanksgiving dinner for ten in 2024 was approximately $58. Many of this year’s bundle deals undercut that average by 20–30%, despite the rising wholesale prices. For families, these offers represent more than just marketing tactics; they are essential lifelines during a challenging economic period. With food prices projected to rise another 2.6–3.4% in 2025, households are exploring ways to stretch their budgets while maintaining traditional celebrations.
Retailers understand that consumers are closely monitoring every purchase, and the current competition reflects both economic pressures and the cultural significance of the Thanksgiving holiday. Experts emphasize that while finding hot turkey deals is vital, families can further manage costs by creating holiday spending plans, setting gift expectations early, utilizing loyalty programs, and asking guests to contribute side dishes or desserts. These strategies not only help reduce financial stress but also ensure that celebrations remain intact.
The surge in turkey prices has effectively turned Thanksgiving into a test of resilience, both for families and retailers. As issues such as bird flu and inflation continue to drive costs higher, the price war among major retailers like Walmart, Aldi, and BJ’s illustrates the competitive nature of the grocery industry. For now, the key to navigating rising costs lies in identifying where to find the best turkey deals and balancing cherished traditions with financial realities.
