Iovate has established a scientific advisory board aimed at advancing education in nutrition and supplement science. The board comprises experts from various fields, including academia and clinical practice, who will collaborate with the company to enhance its product lines, which include popular brands like Hydroxycut and MuscleTech.
Raza Bashir, the Chief Innovation Officer at Iovate, emphasized the significance of the advisory board in promoting scientific credibility and innovation. “Iovate carefully selected Advisory Board members for their proven expertise, scientific credibility, and shared passion for advancing awareness of nutrition and supplement science,” Bashir stated. The advisory board members include renowned professionals such as Darren G. Candow, Ph.D., a professor at the University of Regina, and Douglas Kalman, Ph.D., a Clinical Associate Professor at Nova Southeastern University.
Enhancing Research and Education
The advisory board will focus on developing clinical strategies to support Iovate’s product innovations. This initiative is expected to foster open dialogue about the latest advancements in performance nutrition, including new products and ingredients. Bashir noted, “Together, they bring strong research backgrounds and diverse perspectives to support educational initiatives, uphold scientific rigor, and support our evidence-based approach to product development.”
To complement the formation of the advisory board, Iovate is launching a digital education series that will be accessible through its YouTube channel, LinkedIn account, and official website. The series aims to simplify complex scientific concepts for consumers, practitioners, and industry professionals.
Bashir emphasized the importance of this initiative, stating, “Through expert-led content, we’re making complex research more accessible while sharing insights from credible voices across the industry that promise to be engaging and relatable.” The content will cover themes prevalent in mainstream media and communities to empower consumers to understand their health and advocate for themselves throughout different life phases.
Commitment to Accurate Content
The advisory board will also advise on the content of the digital series to ensure it accurately reflects the latest scientific findings. This approach aligns with Iovate’s commitment to maintaining high standards of scientific integrity while promoting education in nutrition and supplement science.
With the establishment of this advisory board and the upcoming educational series, Iovate is poised to enhance its role as a leader in the nutrition and supplement industry, fostering a better understanding of the science behind its products.
