The recent victory of Angry Ginge on the reality show *I’m a Celebrity … Get Me Out of Here!* has positioned him for lucrative opportunities on social media. According to an analysis by the online casino guide CritiqueJeu, the 23-year-old content creator, whose real name is Morgan Burtwistle, could earn up to £4,608 for each sponsored Instagram post. This figure stems from his substantial follower increase during the show, where he gained an impressive 546,000 new followers, bringing his total to more than 1.93 million.
Angry Ginge, originally from Salford, first captured public attention through his YouTube channel and Twitch streams. He clinched the title of King of the Jungle on December 3, 2023, after receiving the highest number of public votes. His relatability and working-class background resonated with viewers, particularly younger audiences familiar with his online content.
According to Paul Lenglet, co-founder and editor of CritiqueJeu, “These findings underscore the massive influence Angry Ginge has garnered, with a single sponsored social media post potentially earning him more than most people make in a month.” He added that the upcoming opportunities for Angry Ginge may extend beyond Instagram, possibly leading to brand collaborations or future television roles.
Despite his win, Angry Ginge did not emerge as the most followed contestant from the series. Rapper Aitch, who also reached the finale, gained 413,500 followers during the competition, pushing his total to 2.22 million. This surge allows him to command up to £6,250 per sponsored post, highlighting the competitive nature of social media influence among reality television participants.
Instagram Growth Among Contestants
The analysis from CritiqueJeu provides insight into the follower growth and potential earnings for all contestants from the 2025 season of *I’m a Celebrity*. The following data illustrates the increases in follower counts and estimated earnings per sponsored Instagram post:
– **Aitch**: Increased by 413,552 followers, total of 2,618,974, earnings of £6,250.
– **Angry Ginge**: Increased by 546,213 followers, total of 1,930,932, earnings of £4,608.
– **Alex Scott**: Increased by 37,732 followers, total of 2,187,690, earnings of £5,221.
– **Kelly Brook**: Increased by 57,890 followers, total of 1,480,996, earnings of £3,532.
– **Tom Read Wilson**: Increased by 346,478 followers, total of 1,187,144, earnings of £2,831.
This data demonstrates the significant impact of reality television on social media influence and the potential financial gains for contestants. As social media continues to play a vital role in personal branding, the contestants’ success on platforms like Instagram will likely attract further attention from brands seeking to engage with their newly expanded audiences.
The evolving landscape of reality television and social media influence suggests that viewers may see more of Angry Ginge and his fellow contestants in various formats, as they leverage their newfound fame for future projects and collaborations.
