Nintendo of America has officially welcomed a new leader, as Devon Pritchard made her first public appearance as President and Chief Operating Officer during the 15th Annual New York Game Awards. This significant event, held in New York City, celebrated achievements in the gaming industry while also highlighting the importance of creative storytelling in games.
Pritchard, introduced by former Nintendo of America President Reggie Fils-Aimé and New York Times columnist Harold Goldberg, participated via a pre-recorded video message. She took the opportunity to express her enthusiasm for the role and the gaming community, as well as to promote the nonprofit initiative Playing With Purpose. This program aims to provide workshops focused on journalism and game narrative writing for schools across New York.
In her message, Pritchard emphasized the significance of the Game Awards and the impact it has had on the gaming industry over the past 15 years. “This show connects people who are united by a shared belief that every dream matters, and that everyone deserves a chance to do meaningful and creative work in games and storytelling,” she stated. Her words resonated with the audience, reflecting a commitment to fostering creativity and inclusivity within the gaming community.
Pritchard’s excitement about her new position was evident as she continued, “I’m excited to meet you! To hear those stories and to learn from your journeys.” She encouraged aspiring creators, developers, and writers to persevere in their pursuits, likening their journeys to those of video game characters facing challenges and rewards.
Taking over the presidency from Doug Bowser, who stepped down in late 2025, Pritchard faces a formidable task as she leads Nintendo into its next chapter. The upcoming Switch 2 console has garnered significant anticipation, with fans eager to see how it will build on the success of its predecessor. Despite a promising start, there are lingering concerns about pricing and the future of Game-Key Cards, which have raised questions among the gaming community.
As Pritchard embarks on her leadership journey, her commitment to engaging with fans and fostering a vibrant gaming culture will be pivotal. With a clear vision and enthusiasm for the potential of storytelling in games, she is poised to make a lasting impact on Nintendo of America and the broader gaming landscape.
