Food Fads: From Viennetta to Gochujang, What’s Overhyped?

Food fads come and go, but some leave a lasting impression, generating discussions that span across social media platforms. Recently, a post on the AskUK subreddit sparked a lively conversation about food trends that have become omnipresent and, in some cases, tiresome. Users shared their opinions on culinary phenomena that they feel have overstayed their welcome, from the nostalgic Viennetta to the current obsession with gochujang.

The thread, initiated by user Professional-Test239, asked participants to recall food fads that inexplicably gained widespread popularity. Many users reflected on past trends that seem to have taken over menus and supermarket shelves, with a mix of nostalgia and exasperation.

Popular Trends and Culinary Grievances

Among the trends mentioned, hot honey emerged as the current darling of the culinary world, reminiscent of the previous craze for salted caramel. Other food fads that users pointed out include pulled pork and sun-dried tomatoes, which were once seen as symbols of gourmet dining. One user humorously lamented, “I’m still soldiering on through the burger on a brioche bun phase. I miss sesame seeds,” highlighting the cyclical nature of food trends.

The discussion also touched on less conventional items that have gained traction. One user noted, “Genuine Dubai chocolate is delicious. All the knock-offs I’ve eaten here have been rubbish,” indicating a desire for authentic products over mass-produced imitations. Another user mentioned their surprise at the rise in popularity of pistachio-flavored options, particularly after a trip to Italy, where pistachio products were abundant.

As the conversation unfolded, users expressed their weariness with certain trends. “We’re in the gochujang phase at the moment – I’d love to see more authentic Korean food on menus rather than just gochujang added to everything,” said another participant, who clearly hopes for more depth in culinary offerings rather than mere trendiness.

From Past Trends to Current Obsessions

The thread featured a variety of other notable mentions, including the rise and fall of red velvet desserts and the once-ubiquitous panini. One contributor remarked, “Where did all the paninis go?” reflecting on how quickly certain food items can vanish from popular consciousness.

Users also expressed mixed feelings about certain ingredients that had taken the culinary world by storm. “The halloumi obsession seems to be dying down,” one user noted, while another remarked, “Sweet potato fries were also a huge thing, but I’m glad that’s over.” Concerns were also raised about the overwhelming trend of “protein everything,” as well as the new focus on “fibre goals” in dietary discussions.

The thread concluded with a critique of restaurant trends, as one user expressed frustration with pretentious menu descriptions that disguise high prices. “I’m not paying that for fish and chips, no matter how you write it,” they stated, highlighting a common sentiment among diners regarding the sometimes inflated costs associated with trendy food offerings.

While food fads may seem frivolous, they reveal deeper cultural shifts in dining preferences and consumer behavior. As culinary trends ebb and flow, many are left pondering what the next food phenomenon will be—one that might just be the next big thing, or another passing phase in the ever-evolving landscape of food culture.