The influence of the Hype House continues to resonate in the entertainment industry, as former members Addison Rae and Alex Warren received nominations for the 2024 Grammy Awards in the Best New Artist category. This recognition marks a significant shift for the duo, who initially gained fame through their vibrant social media presence during the early days of TikTok.
Founded in 2019, the Hype House became a hub for young creators like Charli D’Amelio and Dixie D’Amelio. The collective focused on producing engaging content, primarily vlogs and dance videos, that attracted millions of followers. Their rise was not without controversy, as the group faced scrutiny over behavior that often disregarded COVID-19 safety measures, alongside various scandals and breakups.
Despite their origins in a content house often viewed as lowbrow, both Rae and Warren have successfully transitioned into the music industry. Rae made her debut in 2021 with the single “Obsessed,” which met with mixed reviews, but she persevered, later collaborating with Charli XCX on a popular track and releasing the single “Diet Pepsi,” which garnered critical acclaim.
Warren, known for his humorous prank videos, also ventured into music while part of the Hype House. His singles “Save You a Seat” and “Carry You Home” were well-received, but his song “Something Like This,” released in February 2025, became a wedding favorite and significantly boosted his popularity.
The journeys of Rae and Warren highlight the potential for creators to evolve beyond their initial platforms. Warren reflected on his time in the Hype House, likening it to a formative college experience. He stated, “We’re able to look back on it and have a moment of, like, ‘That sucked, but it was also awesome.’”
Rae views her early TikTok days as a necessary stepping stone to achieving her current goals. She expressed, “Choice and taste is kind of a luxury in a lot of ways… When I was on TikTok and I was posting these things, it was a lot about, how am I just gonna get out of here?”
Their Grammy nominations serve as a testament to the changing landscape of the music industry, where backgrounds in social media can lead to legitimate artistic recognition. With Rae and Warren making significant strides, the question arises: who from the Hype House will follow in their footsteps?
As they pave the way for future success stories, their paths remind aspiring artists that reinvention is always possible. With the music scene evolving, it will be intriguing to see if other former Hype House members, such as Vinnie Hacker or Lil Huddy, will also reach similar heights. The future of the Hype House legacy appears bright as its alumni continue to redefine their narratives in the entertainment world.
