American rapper Snoop Dogg will make his highly anticipated first visit to Swansea on February 24, 2026, for a Championship match against Preston North End. This event marks a significant moment for both the artist and the club, as Snoop Dogg became a co-owner of Swansea City AFC in July 2025, joining a consortium that includes former Ballon d’Or winner Luka Modric and renowned US television host Martha Stewart.
Swansea City announced that Snoop Dogg will appear pitchside before the match, where he will lead fans in a pre-match display. The club also noted that he plans to engage with the local community during his visit. In a statement on the club’s website, Snoop Dogg expressed his excitement, saying, “I know it has been a long time coming, but I cannot wait to finally make my first visit to Swansea City.”
Fans can expect a vibrant atmosphere at the Swansea.com Stadium, particularly noted for its energy during evening matches. Snoop Dogg shared his enthusiasm, recalling the incredible ambiance he experienced from afar while watching a recent game against Wrexham. “The noise in the stadium sounded incredible even from over 5,000 miles away,” he noted, underscoring his eagerness to be part of the experience.
Currently, Snoop Dogg is in Italy, serving as an honorary coach for Team USA at the Winter Olympics. He is also working as a special correspondent for NBC, further showcasing his diverse interests beyond the music industry. His recent trip has kept him in the spotlight, especially after he engaged with British curlers Bruce Mouat and Jennifer Dodds for a photo opportunity.
As the date approaches, anticipation builds among fans who look forward to seeing Snoop Dogg not only as a co-owner but also as a vibrant part of the local culture. His involvement with Swansea City AFC symbolizes a unique blend of sports and entertainment, promising a memorable evening for all attendees.
