Martha Stewart, the renowned lifestyle expert, has been announced as the new face of American Eagle’s Give Great Jeans Campaign for the holiday season. At the age of 84, Stewart continues to impress, showcasing her fashion prowess in a promotional video where she dons a stylish all-denim outfit, featuring a pair of American Eagle’s stretch skinny jeans and a cropped jacket.
In the promotional video, Stewart stands on a set entirely wrapped in denim, reinforcing the theme of the campaign. She creatively uses denim to wrap a present, stating, “This holiday season, we’re settling for nothing less than a perfect fit.” Her participation has garnered enthusiastic responses from fans on social media, with many calling her appearance “iconic.” Comments include, “The icon of all icons!!!” and “A holiday icon,” highlighting the campaign’s widespread appeal.
Martha’s Take on Denim and Holiday Gifting
Speaking about her role in the campaign, Stewart shared her excitement with People, explaining that she has spent decades helping others create beautiful holiday experiences. “So when American Eagle approached me about being part of their holiday gifting campaign, I was immediately intrigued,” she said. She described the concept of an all-denim world as “playful, smart and whimsical,” emphasizing its festive spirit.
Stewart sees denim as a “universal gift that works for everyone on your list.” She noted that jeans are a staple in her wardrobe, making them an excellent gift choice. “I’m constantly moving between decorating, cooking, and, most importantly, wrapping gifts, and I need to make sure I have an outfit that is comfortable and stylish,” she stated. According to Stewart, American Eagle jeans offer versatility, allowing wearers to transition from casual to refined effortlessly.
Finding the Perfect Fit
Stewart shared her insights on choosing the right pair of jeans. She emphasized that the fit is paramount, stating, “You can have the most beautiful fabric and impeccable construction, but if the fit isn’t right, I’ll never wear them.” Her advice for shoppers during the busy holiday season includes trying multiple styles, rises, and washes to find what flatters their body and lifestyle.
Stewart cautioned against making hasty decisions when shopping for jeans, particularly when fatigue sets in during the holiday rush. “This is not a decision to be made in five minutes when you’re exhausted from holiday shopping,” she advised. She encouraged shoppers to make sure the jeans fit well in motion, concluding, “If they do not feel good in motion, they aren’t right. You want to make sure you can live in them.”
Martha Stewart’s captivating presence in the American Eagle campaign not only underscores her enduring appeal but also highlights the timeless nature of denim as a holiday gift. As the season approaches, her insights offer valuable guidance for those looking to make thoughtful gifting choices.
