A recent taste test conducted on two types of crisps from Marks and Spencer has highlighted significant differences in quality and value. The comparison involved the retailer’s premium Collection Extra Virgin Olive Oil crisps, priced at £3.90 for a 125g bag, and their basic ready salted crisps, available for £1.50 for a 150g packet. The findings may surprise those who assume higher prices always equate to better taste.
The premium crisps, which boast ingredients such as high-quality potatoes, extra virgin olive oil, and salt sourced from Alicante salt flats, are marketed as a luxurious snack. The packaging reflects this premium position; however, the difficulty in opening the bag was noted during the taste test, with some needing scissors for access. Despite the initial struggle, the crisps presented a light texture and rich flavor, distinctly enhanced by the olive oil.
In contrast, the less expensive ready salted crisps offered a heftier feel right from the start, with the packet weighing 150g. This resulted in a more straightforward opening experience, which some may appreciate in everyday situations. While the texture of the cheaper crisps did not match that of the premium variety, the flavor proved satisfactory, with a balanced saltiness that did not overwhelm the palate.
Both products contained minimal ingredients, a feature that may appeal to health-conscious consumers. The premium crisps comprised only three ingredients: potatoes, EVOO, and salt. Similarly, the budget option contained potatoes, sea salt, and sunflower or rapeseed oil.
The taste test revealed that while the premium crisps provided a distinct and enjoyable flavor profile, the cheaper option held its own in terms of taste and overall satisfaction. The findings suggest that consumers looking for a tasty snack may not need to spend excessively to enjoy quality crisps.
For those intrigued by the premium offerings, the Collection range features various flavors, including truffle, that could be worth exploring in the future. However, if budget is a priority, the £1.50 ready salted crisps emerge as a compelling choice, satisfying cravings without breaking the bank.
In conclusion, this taste test underscores the importance of value when it comes to snack options. While luxury products can be enjoyable, everyday affordability does not have to sacrifice quality or flavor.
