In a compelling address at the DICE Awards, Erika Ishii, the voice behind Atsu in the acclaimed game *Ghost of Yotei*, called on the video games industry to ensure fair treatment and recognition for its workers. The 38-year-old genderfluid voice actor received the award for Outstanding Achievement in Character on February 23, 2025, and used the platform to highlight the pressing need for change within the industry.
Ishii, who expressed gratitude to peers and team members at Sucker Punch Productions, emphasized that the gaming sector, now the most lucrative branch of entertainment, must prioritize the welfare of those who contribute to its success. “I got into video games because I love video games, and because I wanted to tell the stories that I wanted to play,” they stated. Ishii noted that the industry has seen a significant rise in revenue, with global sales reaching $134.9 billion USD in 2018 alone.
The pandemic exacerbated existing challenges, as the gaming sector experienced a 20 percent surge in revenue during this period, surpassing both the film and sports industries combined. Ishii stressed that the financial success of the gaming industry makes equitable treatment for developers more critical than ever.
“If you’re watching this, if you’re like me, please demand that the workers are treated fairly,” Ishii urged. They underscored the importance of stories in gaming, advocating for fair treatment of the individuals who create them.
The video game industry has faced significant layoffs in recent years, with approximately 45,000 workers losing their jobs from 2022 to 2025, particularly following major title releases. In 2025 alone, around 9,175 employees were laid off, according to data from GamesIndustry Biz. While this marked a decrease from 15,631 layoffs in 2024, the figure was still described as “horrendous” by editor Lewis Packwood.
Looking ahead, Amir Satvat, business development director at Tencent Games, forecasted at least 7,500 layoffs in 2026, indicating a potential decline in available roles across North America and Western Europe.
Survey data from the upcoming 2026 State of the Games Industry report reveals that while 82 percent of US-based game developers support unionizing, only 12 percent are currently part of a union. Ishii’s call for equitable treatment resonates amidst these statistics, highlighting a pressing need for change in the industry.
As the gaming world continues to expand, the importance of recognizing the contributions of its workforce cannot be overstated. Ishii’s passionate appeal serves as a reminder of the human element behind the digital creations that captivate millions worldwide.
