The Food Standards Agency (FSA) is assessing the potential effects of introducing restrictions on the promotion of foods high in fat, sugar, and salt (HFSS) in Northern Ireland. This evaluation follows recent findings detailed in the report titled “Mapping the food retail and out of home sector in Northern Ireland.” The research aims to gauge how many businesses could be affected if similar legislation to that in England were implemented in Northern Ireland.
Freya Sharpe, Senior Dietary Health Policy Adviser at the FSA, noted that England has already enacted restrictions, set to take effect in Wales in March 2026 and in Scotland in October 2026. Sharpe emphasized the importance of understanding the local business landscape, stating, “Within the Northern Ireland context, we were keen to get a clearer understanding of the number of businesses that would be captured if similar legislation was introduced.”
The findings indicate that the proposed policy could significantly influence the retail sector in Northern Ireland, particularly regarding how HFSS products are marketed and displayed. The restrictions would extend to businesses operating under franchise or symbol group arrangements, which could further amplify their impact.
Supporting Health Initiatives
This research is part of the FSA’s commitment to the “Healthy Futures Obesity Strategic Framework” for Northern Ireland, published by the Minister of Health in November 2025. The framework outlines strategies aimed at creating a healthier food environment in the region. The FSA has pledged to assist Northern Ireland food businesses in adapting to these changes.
Industry engagement is crucial for the successful implementation of the obesity strategy objectives. Katie McFarland, Nutrition Policy Adviser at the FSA, highlighted the importance of stakeholder feedback in shaping any potential policy changes. She stated, “Any proposed policy around the restriction of HFSS food promotions needs to take onboard the views and feedback from stakeholders.”
To facilitate this dialogue, the FSA has conducted a series of meetings with representatives from the retail sector to discuss the research findings and share insights from other regions. McFarland noted that this ongoing conversation has proven beneficial as they move forward with the initiative.
As the FSA continues its investigation, the implications of these restrictions on public health and the retail sector will be closely monitored. The results of this study will play a vital role in shaping future policies aimed at addressing obesity in Northern Ireland.
