Sky has initiated its January 2026 sale, offering significant discounts across its television and broadband services. Customers can save hundreds on a variety of bundles, with some deals marked at their lowest prices ever. This promotion includes a noteworthy package comprising Sky Stream, Netflix, and 500Mbps fibre broadband, which now costs £39 per month, a reduction of £120 from the original price.
The sale features a diverse range of options, catering to different consumer needs. For instance, the Sky Glass smart TV is available for an appealing £4.25 per month. This deal targets budget-conscious shoppers looking to enhance their home entertainment setup. Sky is also actively encouraging customers to switch from competitors like Virgin Media and Plusnet, offering up to £300 to cover the costs of leaving their current providers.
Exclusive Deals and Competitive Offers
Among the standout offers in Sky’s winter sale, the Ultimate TV and Full Fibre 500 bundle stands out. This package, priced at £39, includes around 140 channels, such as Sky Atlantic, alongside 500Mbps fibre broadband and complimentary subscriptions to Netflix and Discovery+. Customers will access this content via Sky Stream, the company’s innovative service that allows streaming over Wi-Fi, eliminating the need for traditional satellite dishes.
For those seeking more economical options, the Essential TV and Full Fibre 300 bundle is available at £35. This package includes about 35 fewer channels compared to the Ultimate package, providing a more budget-friendly alternative. Additionally, Sky’s strategy includes offering up to £300 for switching fees, which is a significant incentive for new customers to consider their services.
With Virgin Media also promoting its January sale, Sky faces stiff competition. Virgin’s Entertainment bundle, priced at £34.99, offers over 200 channels and Netflix, though it does not include Sky Atlantic. Both providers plan to implement price increases in April, meaning customers can expect their rates to rise at least twice within the minimum two-year contract.
Smart TV Options and Financial Incentives
Shoppers can also take advantage of the latest smart TV model, the Sky Glass Air, available for £4.25 per month. This model features a 43-inch 4K HDR Quantum Dot screen and a Dolby Audio speaker system, making it an attractive option for those seeking quality entertainment. The deal requires a Sky TV package, such as the Essential TV bundle, which adds an additional £15 per month for around 100 channels alongside free Netflix and Discovery+ subscriptions.
Purchasing the Sky Glass Air outright costs £225, while comparable models, like the 50-inch Hisense MiniLED QLED Freely TV, retail for around £449. The affordability of the Sky Glass model combined with the flexible financing options may appeal to various consumers looking for value in the current market.
Sky’s incentive program allows new customers to receive up to £300 to offset switching fees when they join with a TV and broadband package. Customers who opt for broadband only can claim up to £200. To claim this amount, customers need to pay any early termination charges to their previous provider and submit their request to Sky within 90 days of activating the new package.
Sky aims to process claims within 14 days, crediting customers’ accounts with the relevant amount, effectively providing free months of service. While these deals may not represent the largest discounts historically, they offer compelling value, with the 150Mbps fibre broadband priced at approximately £0.86 per day.
Customers looking for higher speeds can upgrade to the 500Mbps plan for £30 per month, a slight decrease from the previous rate of £31. In comparison, rival providers like Plusnet and Virgin Media offer competitive pricing, with Plusnet’s Full Fibre 145 available for £24.99 per month and Virgin’s M250 Fibre Broadband at £23.99 per month. Given that speeds and service availability can vary, potential customers are advised to check their respective areas to determine the best options.
As the January sales unfold, Sky’s aggressive pricing and promotional strategies position it as a formidable player in the competitive landscape of television and broadband services.
