Sony and Honda have officially announced a groundbreaking collaboration, integrating PlayStation features into their new vehicle, the Afeela 1. This innovative car was revealed on January 5, 2026, during the Consumer Electronics Show (CES) in Las Vegas. The Afeela 1 promises to deliver an immersive gaming experience by seamlessly blending in-game visuals, themed audio, and console streaming capabilities directly into the vehicle’s system.
Features of the Afeela 1
Among the standout features of the Afeela 1 is the introduction of a custom Astro Bot and Gran Turismo wallpaper for the car’s digital cockpit. Owners will be able to personalize their driving experience with PlayStation-themed visuals displayed across the car’s expansive dashboard screen. The vehicle’s audio system is also designed to enhance the gaming experience, with customizable e-motor sounds that owners can tailor to match various PlayStation themes.
In addition to these features, the Afeela 1 will support PlayStation Remote Play, enabling passengers to stream games directly from a PlayStation 5 or PlayStation 4 to the car’s infotainment system. It is important to note that gameplay will be limited to stationary situations, ensuring that safety remains a priority while driving.
The Collaboration
The Afeela brand represents the first vehicle developed by Sony Honda Mobility, a joint venture that combines Sony’s strengths in entertainment, software, and sensor technology with Honda’s expertise in automotive engineering and manufacturing. This partnership aims to create a unique driving experience that merges cutting-edge technology with the thrill of gaming.
Production of the Afeela 1 is set to take place at Honda facilities in the United States, with plans for the vehicle’s launch in 2026. The introduction of gaming features in a vehicle marks a significant step in the automotive industry, as companies seek to attract tech-savvy consumers looking for more than just a means of transportation.
As the automotive landscape continues to evolve, the Afeela 1 positions itself as a pioneering vehicle that caters to entertainment enthusiasts and gamers alike. With its innovative features and the backing of two industry giants, this car is poised to make a significant impact on the market.
