Sony Honda Mobility is set to make waves at CES 2026 with a presentation focused on its electric vehicle, the Afeela 1. Scheduled for January 5 at 20:00 ET, this press conference marks a significant shift from the traditional overview of Sony’s broader electronics and entertainment offerings. Instead, the spotlight will shine solely on the Afeela brand, showcasing advancements in electric mobility.
The event will be streamed live from Las Vegas, providing global accessibility via the official Afeela YouTube channel. Viewers can expect to see not only the Afeela 1 but also a new concept model that promises to elevate the brand’s vision for the future of electric vehicles.
Afeela 1: Evolution and Expectations at CES
The Afeela 1 has been a recurring feature at CES since its initial reveal in 2020, originally branded as the Vision-S. Over the years, the vehicle has evolved, and key details have emerged, including a starting price of approximately $89,900. Despite its high price point, early reviews have pointed to shortcomings in its design and technology.
Automotive expert Tim Stevens from Engadget remarked a year ago that the Afeela 1 “feels like a PlayStation 4 in the PS5 era,” indicating that it has not kept pace with technological advancements. He criticized the vehicle for lacking distinctive styling and relying on specifications that are now outdated.
Despite these critiques, the CES 2026 presentation aims to reinvigorate interest in the Afeela brand. The company has announced plans to showcase several pre-production Afeela 1 vehicles in various color options alongside the new concept model, which could signal a fresh direction for the brand.
Innovative Features and Future Prospects
One of the standout features expected to be highlighted at the event is the integration of PlayStation Remote Play into the Afeela 1. This groundbreaking feature will allow users to stream their PlayStation 4 or PlayStation 5 games directly from their consoles while inside the vehicle, tapping into the same enhanced streaming capabilities introduced with the PlayStation Portal.
As CES 2026 approaches, anticipation is building not only for the Afeela 1 but also for potential announcements regarding new products from Sony Electronics. The company has a storied history of innovation, and this presentation could provide valuable insights into its future direction in both the automotive and technology sectors.
With promises of exciting developments, the Afeela presentation at CES 2026 is poised to capture the attention of both consumers and industry analysts alike. As the event draws near, all eyes will be on Las Vegas to witness the latest advancements from Sony Honda Mobility.
Update on January 4, 2026, at 16:17 ET: This article has been updated to include the embedded YouTube stream for the Afeela presentation.
