URGENT UPDATE: The landscape of product growth is undergoing a seismic shift as artificial intelligence (AI) agents are poised to redefine how businesses engage customers. Mohit Agrawal, Head of Growth Engineering at a leading fintech company, reveals that self-learning systems are moving product growth from a human-controlled model to an AI-driven powerhouse.
Just announced: AI is no longer just a tool; it’s becoming a vital partner in marketing strategies, rapidly adapting to user behavior in real-time. Agrawal emphasizes, “AI agents enable self-learning within the product, personalizing and growing alongside customers without human intervention.”
For over a decade, growth teams have meticulously crafted funnels and campaigns to guide users. However, Agrawal cautions that this model is quickly becoming obsolete. “AI is changing the nature of growth into a self-learning system,” he states. As AI continuously monitors user activities, it automatically conducts tests and optimizes experiences, making growth strategies not only reactive but adaptive.
With the capability to analyze thousands of behavioral signals, AI systems can refine onboarding processes and pricing strategies instantly. This real-time personalization far surpasses what human teams can achieve, resulting in a more relevant and engaging user experience.
Key Insight: Agrawal describes generative AI as both a data engine and a creative partner. He predicts the end of rule-based personalization, stating, “The future will see AI interpreting user intent in natural language, crafting in-app messages and upsell suggestions on the fly.” Imagine an AI that not only communicates but also observes user behavior, creating tailored messages that resonate deeply with individual objectives.
In a groundbreaking shift, Agrawal foresees AI revolutionizing upselling. “Upsells won’t just be sales pitches; they will predict your next steps,” he explains. AI can identify signals indicating a user’s readiness for an upgrade and deliver personalized offers at the perfect moment—transforming how businesses perceive customer interactions.
Developing technology: The impact of AI extends beyond product interaction. Agrawal anticipates a future where paid marketing becomes a self-optimizing process. “AI will seamlessly integrate product performance data with marketing efforts,” he says, generating personalized ads and modifying campaigns based on real-time analytics. This means that creatives will be crafted and tested continuously, allocating budgets effectively across platforms like Google, Meta, and TikTok.
Agrawal believes this advancement will transform marketing from a manual to a highly responsive system, where intelligent agents refine strategies with minimal human oversight.
As AI continues to evolve, its influence will also reach web experiments and brand optimization. Agrawal asserts, “AI agents will test the way your brand communicates, continuously refining layouts, tones, and messaging.” Instead of traditional A/B tests, these agents will produce hundreds of variations that align with the brand’s voice, tailoring content for diverse audience segments.
Ultimately, Agrawal envisions a future where growth engineering is driven by self-learning ecosystems. “Growth will no longer be a quarterly plan but a continuous evolution,” he warns. The role of growth leaders will shift from controlling experiments to coaching intelligent systems that drive strategy.
As businesses explore AI’s potential alongside Product-Led Growth, experts like Agrawal are already laying the groundwork for what could drastically transform market dynamics. This new era will not only engineer growth but also co-create and continuously reimagine strategies through AI agents.
Stay tuned for more updates as this rapidly developing story unfolds. The impact of AI on product growth is just beginning, and its implications resonate across industries worldwide.
