UPDATE: Apple’s highly anticipated iPhone Pocket has officially sold out just days after its launch, igniting fierce debates online over its controversial design. The tech giant’s latest accessory, priced at $149.95 for the short strap version and $229.95 for the longer strap, has sparked comparisons to Borat’s infamous mankini, with internet users unleashing a wave of memes and discussions.
Launched in October 2023, the iPhone Pocket features a unique 3D-knitted design, available in vibrant colors like lemon, purple, and pink. Despite its bold aesthetic, critics are questioning the practicality and high price point of this new accessory.
The iPhone Pocket is described by Apple as a solution for those needing extra space to carry their phones, with flexibility for hand-held use or attachment to bags. However, many consumers are finding it difficult to justify the cost, especially when considering alternatives that can be found for a fraction of the price.
“The iPhone Pocket is just a big miss for me,” said one user on social media, encapsulating the mixed feelings surrounding this release.
This product marks a collaboration between Apple and the Miyake Design Studio, founded by the late Japanese designer Issey Miyake. Interestingly, the roots of this partnership trace back to Apple co-founder Steve Jobs, who had a long-standing admiration for Japanese design. His desire to incorporate Miyake’s style into Apple’s brand identity culminated in the creation of the iPhone Pocket.
Despite the product’s polarizing reception, it quickly sold out, as confirmed by Bloomberg reports. This rapid sell-out demonstrates Apple’s ability to generate buzz and demand, even amid criticism. The situation recalls the launch of the iPod Socks in 2004, which were introduced with humor by Jobs, contrasting sharply with the more subdued release of the iPhone Pocket.
While some fans celebrate the iPhone Pocket as a limited edition accessory, others express skepticism over its value and functionality. The backlash appears to stem from the perception that, despite its designer label, the product lacks true innovation.
As discussions heat up online, Apple enthusiasts and critics alike are keeping a close eye on the company’s next moves. Will Apple address the criticisms directly, or will it continue to ride the wave of luxury branding? As the tech giant navigates these challenges, consumers are left pondering the future of their beloved devices and the accessories that accompany them.
This unfolding story highlights the intersection of technology and fashion, with implications for both industries. As the world watches, the impact of the iPhone Pocket on Apple’s brand perception and sales strategy remains to be seen. Stay tuned for further updates on this developing situation.
