UPDATE: Asda has just launched its highly anticipated Giant Pig In Blanket, a festive treat that promises to be a centerpiece on Christmas dinner tables across the UK. This 500g delight, part of Asda’s ‘Exceptional’ range, is now available in the freezer aisle, just in time for Christmas 2023.
This Giant Pig In Blanket is made with prime British pork and dry cured oak smoked streaky bacon, expertly blended with traditional herbs and spices. Asda aims to deliver a product that exceeds expectations, creating a succulent and tasty option for holiday feasts. According to the Manchester Evening News, the product is generously portioned, making it perfect for sharing during family gatherings.
Priced at just £4.18, this festive favorite is not only delicious but also offers great value. In recent price surveys conducted by The Grocer on December 5 and 12, Asda was recognized as the best value traditional supermarket. Their festive basket was found to be 3.4% cheaper than Tesco, 11.6% cheaper than Sainsbury’s, and 10.3% cheaper than Morrisons, solidifying Asda’s commitment to affordability during the holiday season.
Rachel Eyre, Asda’s SVP Chief Customer Officer, stated,
“We know Christmas is a special time for families, but it can also put a huge strain on household budgets. Our ranges show that Asda is helping to ease this burden by offering customers great choice, quality, and value.”
Asda’s new Giant Pig In Blanket joins a wide array of over 200 new festive products launched this year, including meat joints, pies, sauces, and desserts. The supermarket has also achieved recognition in the esteemed Good Housekeeping Christmas taste test, securing 10 awards for first- and second-place products.
With Asda also providing a Christmas dinner in a box, families can find everything they need to celebrate the festive season under one roof.
The urgency to shop early is clear, as demand for popular items like the Giant Pig In Blanket is expected to surge. As consumers seek to create memorable holiday experiences, Asda stands ready to meet their needs with quality and affordability.
Stay tuned for more updates on Asda’s festive offerings as we approach Christmas!
