URGENT UPDATE: Musician and TV star Big Zuu has just unveiled a daring new sandwich creation featuring Super Noodles, available for a limited time at Dom’s Subs in London. This innovative sub, which combines either tarragon chicken or vegetable tikka masala with lettuce and instant noodles, is part of a collaboration with Batchelors Super Noodles and is set to hit the shelves starting February 4, 2023.
This unique offering is more than just a sandwich; it’s a culinary statement that reflects a growing trend of unconventional food pairings gaining traction on social media. Recent data reveals that a significant 20% of sandwich lovers would be willing to try a noodle-filled sandwich if it were available in stores.
Big Zuu commented on the launch, saying,
“British sandwich eaters love a wild combo – and noodles in a sub roll is next level. This is bold, fun and surprisingly banging. I love seeing people push boundaries with their food, and this one definitely deserves its moment.”
The bold creation comes as part of a larger movement among consumers seeking adventurous food options. A survey of 2,000 adults found that 30% consider themselves daring eaters, while nearly half, or 49%, expressed interest in more inventive sandwich combinations in shops. Among those who have tried unusual fillings, a remarkable 66% reported a positive experience.
Social media’s influence on food choices is undeniable, with 26% of respondents noting its impact, a figure that rises to 57% among Gen Z. Furthermore, 20% admitted they would be more inclined to explore unconventional pairings after seeing influencers enjoy them, highlighting the significant role of social platforms in shaping culinary trends.
Kate Yateman-Smith from Batchelors stated,
“This launch brings together two classics – noodles and the sandwich. And who better to do it with than Dom’s Subs and Big Zuu. As a cupboard staple, it’s always fun to see the creative ways people enjoy noodles. This sandwich puts a new twist on something familiar, reimagining it in an unexpected and flavorful way.”
The excitement surrounding this limited-edition sandwich is palpable, especially as Big Zuu announces a 100 sandwich giveaway to celebrate the launch. As the clock ticks down to February 4, foodies and fans alike are eager to see if this bold creation can redefine the sandwich landscape.
In a world where culinary creativity continues to flourish, the Big Zuu noodle sandwich is poised to make waves. Keep an eye on this trending combo as it hits the London food scene and be part of the conversation surrounding this audacious flavor fusion!
