UPDATE: In a groundbreaking move for gaming and fashion, Kim Kardashian has officially launched her collaboration with Fortnite, marking her entry into the game’s prestigious Icon Series. The release is causing a buzz across social media and is available now, featuring an extensive collection that seamlessly integrates her SKIMS fashion brand into the battle royale experience.
This collaboration allows players to customize Kardashian’s in-game character with an astonishing 336 different style combinations. Players can choose from various bodysuit types, latex colors, gloves, and hairstyles, even selecting whether she wears sunglasses. The standard Kim Kardashian outfit is available for 1,500 V-Bucks, while the exclusive Iconic Kim Kardashian variant can be purchased for 1,800 V-Bucks.
The SKIMS bundle includes three primary outfits: a luxurious fur coat ensemble, a sleek SKIMS bodysuit, and a bold leather combat suit. Each look can be customized with seven vibrant latex colors—ranging from hot pink to cobalt blue, and even metallic shades. The cosmetics extend beyond clothing, featuring a unique ‘Private Jet’ glider named Kim Air, the ‘Ring Light to Go’ back bling, and Kim’s Kit makeup bag.
Players will also enjoy two themed pickaxes: the ‘Full Beat Brush’, designed like a makeup applicator, and the ‘Bag Basher’, a cheeky reference to a past incident involving Kardashian and her sister Khloé. Additional emotes further enhance the experience, including one that pays homage to Kardashian’s iconic 2014 Paper Magazine cover.
Kardashian has been actively involved in the design process, stating, “We would just perfect everything. We had this hour every night from 10 to 11 P.M., just making sure everything looked as realistic as possible.”
The collaboration kicked off with the Kim Kardashian Icon Cup on December 12, 2023, allowing dedicated players to unlock the Iconic outfit a day early. Players who scored at least eight points could win exclusive rewards, with up to 2,350 winners in Europe alone.
Social media reactions are mixed, with some players praising it as “one of the best Fortnite collaborations of all time,” while others question the necessity of Kardashian’s presence in the game. Meanwhile, Kardashian continues to promote her Hulu series, All’s Fair, and her recent partnership with The North Face.
This collaboration solidifies Fortnite‘s status as a cultural phenomenon, merging gaming, fashion, and celebrity influence. Epic Games has successfully transformed the battle royale into a platform where players express their identities, showcasing the demand for personalization in virtual spaces.
As players dive into this new content, it’s clear that the collaboration not only elevates Kardashian’s brand but also redefines how players engage with their avatars. The integration of SKIMS into Fortnite is more than just a promotion; it reflects a growing trend where fashion meets gaming in unprecedented ways.
Stay tuned for more updates as players continue to explore the dynamic world of Fortnite and its latest celebrity collaborations.
