BREAKING: L’Oréal Paris has just announced a surge in popularity for its £6.99 Magic Retouch grey hair cover-up spray, which is transforming the way shoppers tackle unwanted grey strands. This innovative product is giving users a confidence boost, blending seamlessly with natural hair colors in just three seconds.
This compact spray, available in nine shades, is designed for those with busy schedules who need a quick solution to maintain their hair between salon visits. The 75ml bottle fits perfectly in a handbag, making it ideal for spontaneous outings or weekend trips.
The Magic Retouch spray employs a fine mist formula that targets roots precisely, according to reports from OK! The product is not only easy to apply but also washes out effortlessly with shampoo, catering to those who prefer temporary solutions. For longer-lasting coverage, a permanent version is also available for £10.99 in a 150ml bottle.
The product’s growing acclaim is backed by a 2024 Nielsen study, which ranks Magic Retouch as the world’s most popular root cover-up, based on data from 39 countries accounting for 80.1% of global GNI. Shoppers can find it at major retailers such as Boots, Superdrug, Tesco, Morrisons, and Savers.
Customer feedback has been overwhelmingly positive, with more than 1,000 five-star reviews on the company’s website. One enthusiastic customer stated, “Absolutely loved this product from L’Oréal. It has made such a difference to my hairline and given me so much more confidence.” Another reviewer praised its quick application, saying, “It didn’t feel heavy or sticky. Perfect for in between salon visits.”
While users have noted that the spray can transfer onto bed linen shortly after application, many report that it washes out easily if any mishaps occur. The convenience and immediacy of the product have led to widespread recommendations, with users highlighting its effectiveness for quick touch-ups.
Alternatives like Superdrug’s Colour Fix Instant Root Cover, priced at £5 for 75ml, and Clairol’s Root Touch Up 2-in-1 spray at £8.99, offer additional options for consumers. However, Magic Retouch remains a standout choice for its performance and user satisfaction.
As grey hair becomes a concern for many, L’Oréal’s Magic Retouch is proving to be a game-changer in the beauty market. With its blend of affordability and effectiveness, this product is set to stay in high demand as shoppers seek quick and easy solutions for root cover-ups.
What’s next? Keep an eye on further developments as L’Oréal continues to expand its product lines and innovate in the beauty space, responding to the needs of modern consumers.
