UPDATE: Lorraine Kelly has expressed her heartfelt response to the recent cuts announced by ITV, which will drastically reduce her show’s airtime to just 30 minutes per episode and limit its broadcast to 30 weeks a year. This decision has left many fans and followers disappointed, as the popular daytime program has been a staple in UK television.
In an emotional statement, Kelly remarked, “I never take it for granted,” highlighting her deep appreciation for her viewers and the platform she has built over the years. The changes, confirmed by ITV earlier this month, are seen as part of a broader restructuring within the network aimed at cost-cutting measures amid financial pressures.
The cuts, impacting not only Lorraine’s show but also several other programs, have raised concerns among fans about the future of daytime television in the UK. Viewers have taken to social media to voice their frustrations, with many expressing how much they look forward to her show as a source of comfort and entertainment.
This latest development comes as ITV faces mounting challenges in the competitive broadcasting landscape, prompting the network to reevaluate its programming strategies. Official sources indicate that these changes are intended to streamline operations and respond to evolving viewer habits.
As Lorraine Kelly navigates this unexpected shift, she remains committed to delivering engaging content during her show’s limited run. Fans can expect new episodes to air starting in July 2023, but the uncertainty surrounding the future of the show leaves many wondering what lies ahead.
What to watch for: ITV’s ongoing adjustments and the public’s reaction to these programming changes will likely shape the network’s future direction. Stay tuned for more updates as this story develops.
