UPDATE: Anđela Kovačević has just launched her latest book, “BioSofija: Sirena Biznis Model,” which delves into the intersection of artificial intelligence, creativity, and business management. This urgent new release raises critical questions about how to maintain authenticity in our algorithm-driven world.
In her book, Kovačević, a graduate of the University of Podgorica with further studies in Hong Kong, Canada, and New York, brings forth the narrative of the company “Plava flota” AD. She describes it as an “actionary society aboard the ship called Life,” navigating through the uncertainties of the digital age. With the book released in July 2024, Kovačević’s timely insights tackle the challenges of digital transformation that businesses face today.
The author asserts that understanding the role of artificial intelligence is crucial for both individuals and companies. She emphasizes the importance of innovation as a key to “self-renewal” in a time marked by continuous crises.
Kovačević draws from Joseph Schumpeter’s concept of “creative destruction,” challenging readers to consider how to foster creativity amid technological advances. Her book also features social media posts she made between 2022 and 2024, connecting her observations to societal developments on the European path.
In an exclusive interview, Kovačević addressed the need for a hybrid approach in discussing these themes, stating,
“Through the roman-drama format, I aim to break away from the clichés of narrowly focused expert books that can often be incomprehensible and uninteresting.”
She argues that investments in research and development within companies are vital for creating new knowledge and maintaining a competitive edge. As businesses adapt to digital realities, Kovačević points out the significance of understanding how past experiences lead to innovation, stressing the necessity for unconventional efforts to inspire revolutionary ideas.
The book also examines the benefits and risks associated with artificial intelligence. Kovačević highlights that while AI can enhance various sectors—from agriculture to healthcare—it raises pressing questions about ownership of algorithms and their implications for society. She suggests that if governments control these technologies, it could lead to improved public health outcomes.
As she reflects on the creative processes involved in art and science, Kovačević stresses the need for individuals to connect with their nature. She summarizes her book’s central message:
“Connect with your nature—the key lies in harmony.”
This latest work is part of a trilogy, following her previous titles, “Ključ harmonije emocija i logike” (2022) and “Samoupravljanje u digitalnoj eri” (2024), which explore similar themes of emotional intelligence and self-management in today’s fast-paced world.
Kovačević’s innovative blend of artistic and scientific approaches is designed to resonate with readers navigating the complexities of the modern landscape. As the digital transformation unfolds, her insights are more relevant than ever, prompting discussions on how to balance technology and human creativity effectively.
Readers are encouraged to explore Kovačević’s work as it promises to offer significant insights into the future of business and personal growth in the age of AI.
