URGENT UPDATE: Samuel Wood, a leading independent estate agent in Shropshire, has just announced an innovative Christmas gift for home sellers: complimentary 360° virtual tours on all new property listings. This limited-time offer is designed to give sellers a crucial edge during one of the busiest periods for online property searches.
The offer, which runs until 15 January 2026, allows potential buyers to explore homes virtually, providing an immersive experience that showcases every room, layout, and natural light before they decide to visit in person. According to industry data from Ideal Insight, properties featuring 360° immersive presentations attract up to 49% more inquiries and tend to draw in more serious, well-qualified buyers.
With the New Year traditionally marking a surge in online property activity, Samuel Wood aims to attract sellers looking to capitalize on this trend. Russell Griffin, co-director at Samuel Wood, emphasized the importance of this technology in today’s market. He stated, “Modern buyers expect to be able to explore a home long before they arrive at the front door. 360° imaging helps them understand the space properly and make decisions with far more confidence.”
The agency’s investment in advanced technology over the past year has covered a diverse range of properties, from barn conversions to contemporary townhouses. Griffin noted that lifestyle-led digital presentations have become vital in influencing buyer engagement, making this complimentary upgrade a strategic move to bolster sellers’ marketing advantage at the start of 2026.
The initiative comes as Rightmove reports page views typically spike by 15-20% in January compared to December. Zoopla also notes a rise in traffic, particularly from first-time buyers and families, further highlighting the urgency and relevance of this offer.
“This is genuinely a Christmas gift from us to the Shropshire public,” Griffin added. “Our aim is simple: to help sellers start the New Year with the strongest possible marketing advantage.” The offer extends across all branches, including Shrewsbury, Craven Arms, Ludlow, Church Stretton, and Telford.
As home sellers prepare for the upcoming New Year surge, this initiative by Samuel Wood not only provides a financial benefit but also enhances the selling experience, making it more dynamic and engaging for potential buyers. Don’t miss out on this exceptional opportunity to elevate your property listing!
