The festive season has arrived, and with it comes the challenge of selecting the perfect Christmas party outfit. Recent research reveals that a significant **74%** of Brits find themselves scrambling for the right attire at the last minute. The study, conducted by Primark, highlights that **42%** of respondents have experienced a fashion mishap during this busy time of year.
As holiday gatherings increase, the pressure to look stylish can take a toll. Primark’s findings indicate that two-thirds of individuals have spent up to **£50** replacing forgotten items, while **35%** have faced delays with online orders arriving late. Among those surveyed, **31%** identified choosing the right outfit as their primary pre-party concern, a figure that rises to **44%** for Londoners specifically.
Younger Brits, particularly those aged **25 to 34**, appear to be the most active partygoers, planning to attend five or more events this season. In response to these challenges, Primark has introduced an innovative solution to assist last-minute shoppers.
Introducing Santa’s SLAY-TMs
To alleviate the stress of last-minute outfit dilemmas, Primark has launched SLAY-TMs in London, Birmingham, and Manchester. These ATM-style stations will be operational from **December 3 to 5** between **10:00** and **17:00**. The festive rescue stations will be stocked with essential fashion and beauty items, including tights, accessories, makeup, and aftershave.
If a shopper cannot find what they need, the SLAY-TM will dispense **£10** Primark vouchers for each product, redeemable at nearby stores. This initiative aims to ensure that partygoers are well-prepared for their festive events.
Mary Lucas, Trading Director for Womenswear at Primark, stated, “Christmas should be about celebrating, not stressing over last-minute outfit dramas. We know people want to look and feel their best, with nearly a third (32%) of younger partygoers feeling more pressure to look good for the office Christmas party than for a date. But rushing from the desk to dancefloor makes it easy to forget a festive essential. That’s why we’re launching Santa’s SLAY-TMs across the country.”
The launch of the SLAY-TMs reflects Primark’s commitment to supporting customers during the festive season, allowing them to enjoy their celebrations without the added worry of outfit-related stress.
