The all-natural dip brand Holy Moly has successfully launched a nationwide summer activation tour, celebrating its recent recognition as the UK’s leading dips brand by unit sales. The brand credited its logistics partner, Gorilla3PL, for delivering “seamless” event fulfillment throughout the complex tour, which focused on guacamole sampling across multiple locations in the UK.
The Managing Director of Holy Moly, Peter Oden, expressed gratitude for Gorilla3PL’s efforts. “Andy and the team have done a sterling job this summer,” Oden remarked. “They have been super responsive and gone above and beyond to deliver a seamless season of events.” This praise underscores the importance of efficient logistics in executing successful marketing campaigns.
Comprehensive Logistics Management
Gorilla3PL was tasked with overseeing all logistics for the extensive UK-wide tour, which required specialized warehousing and meticulous stock management. The logistics firm ensured time-sensitive, temperature-controlled delivery of Holy Moly’s fresh products and point-of-sale materials to various event locations. Such precision is crucial for maintaining the integrity of fresh food items.
The Founder and Managing Director of Gorilla3PL, Andy Gregorek, shared his pride in the collaboration. “We are incredibly proud of our partnership with Holy Moly,” Gregorek stated. “For a fresh product like theirs, there is zero margin for error. Our team’s focus was entirely on ensuring every single sample, at every location, was delivered perfectly to support the brand’s activation.”
Gregorek emphasized the complexity of the project, noting the numerous moving parts involved. “It was a complex project with numerous moving parts, and the team truly stepped up to the challenge,” he added. The positive feedback received from Holy Moly highlights the success of their summer campaign.
Recognition as a Leading Brand
The success of the summer campaign coincides with Holy Moly achieving the status of the UK’s No. 1 dip brand, according to the latest data from NielsenIQ. The figures reveal that shoppers purchased more pots of Holy Moly than any other brand in the past 12 weeks, solidifying its position in a competitive market.
In addition to its commercial success, Holy Moly is also recognized for its commitment to sustainability, having achieved a B Corp certification score of 94.5. Gregorek acknowledged this accomplishment, stating, “I am thrilled for the team at Holy Moly. Achieving a B Corp certification is an amazing achievement for a brand, and as a supplier, we are taking inspiration from their efforts to support those sustainability aims wherever we can.”
As Holy Moly continues to grow its presence in the dip market, the collaboration with Gorilla3PL demonstrates the significant impact of effective logistics and fulfillment strategies on brand success. This partnership not only facilitated a successful summer campaign but also reflects a commitment to quality and sustainability in the food industry.
