Showlite, a prominent full-service exhibition partner, has appointed Will Boyce as its new Senior Account Manager. This strategic move comes as the company focuses on enhancing its client services team during a period of notable growth.
Will Boyce brings a wealth of experience in the exhibitions and live events sector, having previously held significant roles at Freeman, Human Built, and Taylex Group. His extensive background includes comprehensive event delivery, collaborating closely with organizers, venues, and agencies to create impactful exhibitions, custom-built stands, and experiential activations.
In his new position, Boyce will leverage his hands-on project expertise to work with both organizers and clients. He is tasked with planning and executing events across Showlite’s diverse portfolio, ensuring high standards of service and seamless delivery on-site.
Industry Insights and Commitment to Excellence
“This industry gets under your skin,” Boyce stated. He expressed his passion for live event experiences, recalling how he transitioned into sales for custom stands in an effort to broaden his skills. “I quickly realised something was missing—the buzz of being on-site, the sense of achievement when the shutter doors go up, and being part of a team delivering something memorable.” He views this new role at Showlite as an exciting opportunity to contribute to the company’s growth and help shape its future.
Nick Lindwall, Managing Director of Showlite, welcomed Boyce to the team, highlighting his operational mindset and commitment to live delivery. “He brings a deep understanding of what organizers and exhibitors need,” Lindwall remarked. “His experience, energy, and industry relationships will be instrumental as we continue to enhance our service offerings and support our clients across the UK and Europe.”
Will Boyce’s appointment underscores Showlite’s dedication to investing in talent and delivering exceptional support for organizers, agencies, and brands in the realms of exhibitions, live events, and experiential activations. With a clear focus on collaboration and quality service, Showlite aims to solidify its position as a leader in the industry.
